Privacy Policy
Last Updated: December 4, 2025
People for Better Food ("we," "us," or "our"), a 501(c)(3) organization, operates PlantsForTheWin.com. This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal information when you use our websites.
1. INFORMATION WE COLLECT
Personal Information You Provide:
When you interact with our sites (such as signing up for our newsletter, making a donation, or contacting us), we may collect:
- Name
- Email address
- Mailing address - Payment information (processed securely through third-party payment processors)
- Any other information you choose to provide
Automatically Collected Information: We automatically collect certain information when you visit our sites:
- IP address - Browser type and version
- Device type
- Pages visited and time spent on pages
- Referring website
- Geographic location (general) Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience and understand how visitors use our sites.
2. HOW WE USE YOUR INFORMATION
We use the information we collect to:
- Send you campaign updates, newsletters, and information about our work
- Process donations - Improve our website and campaigns
- Analyze site usage and campaign effectiveness
- Respond to your inquiries
- Comply with legal obligations
3. THIRD-PARTY SERVICES
We use the following types of third-party services that may collect information:
Analytics Services:
- Google Analytics: We use Google Analytics to understand how visitors interact with our sites. Google Analytics uses cookies to collect information such as how often users visit our sites, what pages they visit, and what other sites they used prior to visiting. Google's ability to use and share information collected by Google Analytics is restricted by the Google Analytics Terms of Service and Google Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Advertising and Social Media:
- Social Media Pixels: We use pixels from platforms like Facebook, Instagram, and other social media networks to measure ad campaign effectiveness and create custom audiences for advertising. These pixels may track your activity across websites.
- Google Ads: We participate in Google Ads, including Google Ad Grants, which may place cookies on your device. Email Service Providers: We use email service providers to send newsletters and campaign updates. These providers have access to your email address and name for the purpose of sending emails on our behalf.
Donation Processing: We use secure third-party payment processors to handle donations. We do not store credit card information on our servers.
4. COOKIES
Our sites use cookies to:
- Remember your preferences
- Understand how you use our sites
- Measure the effectiveness of our campaigns
- Deliver relevant advertising on other platforms
You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our sites.
Types of cookies we use:
- Essential cookies: Required for the site to function
- Analytics cookies: Help us understand site usage
- Marketing cookies: Used to deliver relevant advertising
5. YOUR CHOICES AND RIGHTS
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications at any time
- Disable cookies through your browser settings
- Opt out of interest-based advertising
To exercise these rights or for questions, contact us at hello@peopleforbetterfood.org or hello@plantsforthewin.com
Email Unsubscribe: All marketing emails include an unsubscribe link. You can opt out at any time.
6. DATA SECURITY
We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
7. DATA RETENTION
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
8. CHILDREN'S PRIVACY
Our sites are not directed to children under 13. We do not knowingly collect personal information from children under 13.
9. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically. The "Last Updated" date at the top indicates when changes were last made. We encourage you to review this policy periodically.
10. CONTACT US
If you have questions about this Privacy Policy or our data practices, please contact us at People for Better Food via hello@peopleforbetterfood.org or hello@plantsforthewin.com
11. DO NOT TRACK SIGNALS
Some browsers have "Do Not Track" features. Currently, we do not respond to Do Not Track signals.
12. YOUR RIGHTS UNDER THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
If you are a California resident, you have the following rights:
Right to Know: You can request information about the categories and specific pieces of personal data we have collected about you.
Right to Delete: You can request the deletion of your personal data that we have collected.
Right to Opt-Out: You can request that we do not sell your personal data to third parties.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To exercise any of these rights, please contact us at hello@peopleforbetterfood.org or
hello@plantsforthewin.com
13. YOUR RIGHTS UNDER THE GENERAL DATA PROTECTION REGULATION (GDPR)
If you are a resident of the United Kingdom or the European Union, you have the following rights:
Right to Access: You have the right to request access to the personal data we hold about you.
Right to Rectification: You have the right to request that we correct any inaccuracies in your personal data.
Right to Erasure: You have the right to request that we delete your personal data.
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data.
Right to Data Portability: You have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format.
Right to Object: You have the right to object to the processing of your personal data under certain conditions.
To exercise any of these rights, please contact our Data Protection Officer at
hello@plantsforthewin.com or hello@peopleforbetterfood.org.
14. YOUR RIGHTS UNDER THE PERSONAL INFORMATION PROTECTION AND ELECTRONIC DOCUMENTS ACT (PIPEDA)
If you are a resident of Canada, you have the following rights under PIPEDA:
Right to Access: You have the right to access the personal information we hold about you and to know how it has been used and to whom it has been disclosed.
Right to Correction: You have the right to request correction of any inaccuracies in your personal information.
Right to Withdraw Consent: You can withdraw your consent to the collection, use, and disclosure of your personal information at any time, subject to legal or contractual restrictions and reasonable notice.
Right to Complain: You have the right to complain to the Privacy Commissioner of Canada about our handling of your personal information.
To exercise any of these rights, please contact our Data Protection Officer at hello@peopleforbetterfood.org or hello@plantsforthewin.com